Legal Internet Marketing Blog

BlogWorld and Media Expo 2010 was far from ordinary and attracted bloggers, social media gurus, and writers from across the globe. With thousands of conference attendees and hundreds of sessions offered, there was never a dull moment. BlogWorld not only provided updates on the latest Internet technology, marketing strategies, and innovative ideas, but it also emphasized the importance of establishing and maintaining communities online. So how does this apply to attorneys? Here are two answers.

1. Establish Online Authority through Authenticity

If your genuine message of how you can help people is properly represented on your website, then you’re on your way to bettering the online community. Creating and maintaining a website that people turn to during a time of need may not be something that can be done in a matter of days, but the long-term result of months of work will be well worth it. The purpose of highlighting your experience, knowledge and skills as an attorney is not to impress; it’s to help represent who you are, how you’ve helped many people in the face of unimaginable challenges, and how you can help the individual who is now visiting your site. Be yourself, be professional, be committed, and be consistent; which leads me to my next point…

2. Provide Relevant, Updated Content

Why should anyone spend their time on your website, your social profiles, or your blog? The answer is that these platforms provide invaluable resources, helpful information, and a way for conversations to be created, relationships to be built, and assistance regarding specific needs to be within reach. Having content on your website, social profiles, and blog that is updated often and directly relates to the information that your target audience is searching for is the perfect way to help those in need and turn visitors into potential clients. But don’t only write about yourself. Readers of your blog and friends, followers or fans of yours on social platforms are interested in what you have to say, but they are also seeking information that will help them solve their current problem. The best way to do this is to identify who you are trying to help and what they are really searching for…

…and this isn’t all. Another blog post will discuss two more invaluable points to your legal Internet marketing plan. In the meantime, stay true to the message of your firm and think of new ways to reach out to your online community. They’re waiting.

Saying that things can get quite hectic from time to time does not accurately describe the day in the life of a business owner, or an attorney, for that matter. In trying to avoid sounding like an advertisement for the iPhone or various cellular devices, having Internet access on your cell phone can help you stay on top of your marketing campaign when you’re on-the-go and are unable to take along your laptop or access the Internet.

While it isn’t absolutely necessary that you use your cell phone for Internet purposes, it is an option that presents some advantages and can help you stay at least a few steps, if not more, ahead of your competition. You also have to think about your target audience and the fact that many of them significantly rely on their cell phones to access the Internet.

The transition of the Internet to mobile devices is similar to the increase in popularity of the Internet being more widely used over the Yellow Pages. In order to keep up with your potential clients as well as your current ones, it can’t hurt to consider how a mobile website could help you provide more accessible information and more direct, timely assistance to those in need. Many mobile websites are designed and formatted to fit the screen of most mobile devices, providing a way for those seeking legal information to access the resources they need asap.

Social networking applications can also help you keep up with the most current breaking news and creates a more convenient way for you to share critical information with others right at that moment rather than waiting until you have access to a computer or laptop. If you doubt whether many people utilize social networking sites, SearchEngineNews.com recently noted that since the start of this year, Twitter mobile users have gone up 250%. In addition, there has been talk about Facebook integrating its presence on android operating systems; however, time will only tell whether this actually happens.