It’s easy for law firms and attorneys to underestimate the effectiveness of Twitter for their online marketing. Typically, most of the news about the social media site surrounds the antics of celebrities such as Charlie Sheen, Lindsay Lohan, and the like, so it’s understandable that many don’t see the value in using a Twitter account and tweets for marketing purposes. Recently, Hubspot released several statistics that help clarify and solidify the potential value of engaging with users on Twitter.
Did you know 75 million people use Twitter worldwide? While many may scoff at this number in comparison to Facebook’s 600 million users, there’s no denying the power of Twitter, whose users share information and actively participate with one another on a global scale. These users collectively generate approximately 140 million tweets per day in conversation. Twitter is a place where users are engaging with each other; whether it’s with friends, businesses, or celebrities. Why wouldn’t you want to be a part of this dialogue?
Overall, about 7 percent of Americans are currently using Twitter, if you were curious what the activity level was here in the States. Again, compared with Facebook, which about 50 percent of Americans use, the percentage of Twitter users in the U.S. seems small. However, consider this—about 460,000 new Twitter accounts are added every day. It’s obvious that Twitter will continue to grow, and rapidly.
Also, about 42 percent of Twitter users use the social media platform to learn about new products and services from businesses, with 41 percent of them sharing their opinions about these products and services on Twitter. It’s essentially free advertising, which should be used to the advantage of businesses and law firms alike.
All of these are compelling reasons why attorneys and law firms should consider using Twitter to connect and engage with potential clients, as well as share relevant news about the firm and other matters that relate to their practice and location. There’s never been a better time to join the conversation!