Posted On: April 22, 2011

Do You Question The Importance of Twitter? These Stats Will Change Your Mind!

It’s easy for law firms and attorneys to underestimate the effectiveness of Twitter for their online marketing. Typically, most of the news about the social media site surrounds the antics of celebrities such as Charlie Sheen, Lindsay Lohan, and the like, so it’s understandable that many don’t see the value in using a Twitter account and tweets for marketing purposes. Recently, Hubspot released several statistics that help clarify and solidify the potential value of engaging with users on Twitter.

Did you know 75 million people use Twitter worldwide? While many may scoff at this number in comparison to Facebook’s 600 million users, there’s no denying the power of Twitter, whose users share information and actively participate with one another on a global scale. These users collectively generate approximately 140 million tweets per day in conversation. Twitter is a place where users are engaging with each other; whether it’s with friends, businesses, or celebrities. Why wouldn’t you want to be a part of this dialogue?

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Posted On: April 21, 2011

Poll Finds Most Marketers Plan to Increase Social Media Efforts in 2011

Mashable recently released the results of a poll conducted in February of marketers in the United States and found that the majority of marketers view social media as an integral part of their marketing strategy for 2011, with 70 percent planning to increase their social media budget and activity by over 10 percent this year.

Overwhelmingly, the primary focus of the marketer’s social media goals was to increase Facebook fans and “Likes.” A whopping 35 percent said gaining more Facebook fans to their business page was their main goal for 2011. In response to the smartphone explosion, the second goal at 22 percent was to increase their business’ presence on mobile devices. The poll also found that 87 percent of marketers believed social media was either important, or very important, to accomplishing their biggest marketing goal for 2011.

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Posted On: April 13, 2011

2 Facebook Marketing Mistakes Lawyers Don't Usually Anticipate

In our last post, we discussed three of the top mistakes some law firms and small businesses make when it comes to marketing themselves on Facebook. We covered how some law firms broadcast their message on Facebook repetitively, instead of trying to engage their fans by giving them content that is interesting and relevant. We also addressed the importance of presenting the content in a varied manner; through video, status updates, articles, and more, to guarantee that fans won’t become bored and block the law firm’s Page. We also talked about how many attorneys don’t realize the substantial amount of time it takes to maintain their Facebook Page. Now, to conclude our two-part series, we will cover the least anticipated mistakes businesses and law firms should be sure to avoid.

  1. Failing to learn enough about Facebook’s tools and mechanics. Law firms sometimes do not take enough advantage of the tools Facebook offers. Business Pages are able to create a custom welcome page, which many law firms and attorneys don’t do but should. Oftentimes the “Info” tab isn’t filled out fully, which can make Facebook users question whether a Page is legitimate. Another common mistake occurs when a law firm uploads a version of their logo to be their profile image but the resulting thumbnail image only shows their logo partially; resulting in the almost meaningless image as the law firm’s brand throughout Facebook.
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Posted On: April 11, 2011

How to Avoid the 3 Most Common Facebook Marketing Mistakes Made by Attorneys and Law Firms

Facebook has become an integral part of the way businesses, including law firms, communicate with their audience and establish an online community. Whether a law firm is large or small, there is no denying the power this social networking site wields and the far-reaching impact it can have. However, many law firms, particularly the smaller ones, are still struggling when it comes to marketing themselves on Facebook. A recent article on Mashable discussed the top 5 mistakes made by small businesses when using Facebook for marketing. Read on for the first in a two-part series on what mistakes you should be sure your law firm avoids making.

  1. “Broadcasting” your message rather than giving your fans content that is relevant and engaging. One of the wonderful things about Facebook is that it enables businesses of any size to employ word-of-mouth marketing that is effective. However, one of the cornerstones of Facebook is authenticity. If a law firm or practicing attorney fails to be authentic or engage with its fans in a way that doesn’t feel genuine; users see right through it and immediately lose interest. Facebook should be a place where a law firm is constantly interacting with and engaging fans; it’s not just a place to continuously broadcast the same message. When a user clicks the “Like” button, they’re looking for a connection, and it’s a law firm’s job to give them a reason to stay connected. Many law firms and various other businesses fail to recognize this and instead focus on how Facebook can make them money through connecting with potential clients.
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Posted On: April 4, 2011

Google Rolls Out "+1" Feature to Compete with Facebook's "Like" Button

On March 30, search engine giant Google announced the +1 button, which will soon appear in Google search results next to links. When a user clicks the button for a link, Google defines this action as a “public stamp of approval,” as it recommends the link to all of their Gmail contacts. A user’s name also becomes associated with the link “in search, on ads, and across the web,” according to Google. In order to use the product, a user must have a Google Profile. The addition of this new tool from Google is one reason why having a Google Profile is important.

Aside from the obvious fact that the +1 button is another way for Google to compete head-to-head with Facebook, the company’s official reason for the product is that it will make search results on Google more relevant. Jim Prosser, Google’s representative, said that people typically consult with their friends and other people regarding their decisions, so integrating what users recommend to their contacts is an easy way to make Google search results more useful.

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