Why You Don't Want to Rely on Luck with Local Listings (Part 2)
Do you oversee your own marketing campaigns, or do you employ a marketing professional to do it for you? If you rely on someone else, how many other people have worked on your local listing campaign? In Part 1 of our two-part series, we talked about making sure your local listing campaign encompasses more than just a Google Places listing. Now, in Part 2, we will discuss the importance of staying on top of your local listing efforts, particularly if your business employs the services of a consultant to help manage your legal Internet marketing campaign.
One of the most common scenarios we encounter involves the past hiring of multiple marketing firms, each of which took it upon itself to create a unique set of listings for an individual company. Usually, the problem here is that login information is lost during the transition from one marketing company to another, which often results in confusion and frustration when the new marketing company is initially incapable of editing previously created listings. So, while it may be easy to rely solely on your current marketing company to safely hold onto all login information, it really is a good idea to ask for all login information to keep for your own records prior to hiring a new company.
But remember, just because you have the login information doesn’t mean that you should take it upon yourself to continually log into your account and make edits to your listing. There are a number of ways that a listing can violate terms of use, possibly resulting in the listing being suspended and your local listing campaign taking a negative hit. If you employ an outside company to oversee your local listings, feel free to ask as many questions as you want, but leave it to the company to make edits (after all, that’s what you’re paying to have done).
Aside from holding onto all login information, be sure that your listings are consistent from one site to another. Be sure that multiple listings on a single site are consolidated into one to eliminate the possibility of violating terms of use. And, most importantly, make sure that your listings are properly optimized so that you are found in as many web searches as possible.
To learn more about how to create effective local listings and integrate other Internet marketing strategies, contact SLS Consulting today by calling (323) 254-1510.
