Still Fuzzy on the Details of Inbound Marketing? This Will Help...
There are two different marketing routes you can take to increase your visibility and convert more potential clients as a law firm: 1) Traditional Marketing; and 2) Inbound Marketing. While we may be biased as an attorney Internet marketing company, no one can deny the importance of having a strong online presence in times such as these, where the Internet is the first source of information for most people trying to find goods and services.
The below infographic, courtesy of The Whole Brain Group by way of HubSpot, provides a clear explanation of the difference between traditional and inbound marketing, as well as the basics of a cohesive and effective inbound marketing strategy, but we’ll also be covering the main points of this infographic for your convenience.
Traditional marketing includes advertisements like T.V. commercials, direct mail, and billboards. You do your best to point these ads in the right direction, but you will be spending a whole lot of money in the hope that you are reaching members of your target audience (which is important to identify before implementing any kind of marketing campaign).
Conversely, inbound marketing is focused around the idea of targeting that audience through techniques such as search marketing, social media, and content creation. A more targeted and interactive (where social media is concerned) approach brings more relevant leads to your firm.
Traditional marketing has its place, but if you want to maximize the number of leads and ultimately conversions, inbound marketing must have a role in your overall campaign. At SLS Consulting, our legal Internet marketing team can help you fill that role. For a free growth assessment, please call us at (323) 254-1510.