The team of marketing professionals at SLS Consulting that President and founder of the company, Susan L. Sipe, has trained and assembled, are pioneers in the internet marketing field. With Susan’s lead, their efforts have helped countless firms build personalized strategic marketing plans aimed at increasing client development. SLS’s unique approach to internet marketing includes offering exclusivity to our valued clients based on their geographic location and area of expertise.

With the launch of its brand new website at: http://www.legalinternetmarketing.com, SLS Consulting offers legal professionals a new hub for exploring all of the custom services that their firm has to offer. Whether they are looking for a tutorial on the A-B-C’s of search engine marketing, an example of SLS’s certified results in search engine placement, or testimonials from attorneys who have benefited from partnering with SLS; the new website is an exciting addition to SLS’s impressive stable of assets.

The president of Microsoft’s online services division, Qi Lu, was expected to make the announcement about the integrated search results at the Web 2.0 Conference in San Francisco. The senior vice president for Microsoft’s online audience business group, Yusuf Mehdi, is expected to conduct a demonstration of the new capabilities of the Bing search engine.

Microsoft’s deal with Twitter, which is expected to be nonexclusive, has reportedly been included in the company plans for many weeks. Microsoft engineers had already included Twitter posts into Bing in anticipation of the announcement. The terms of Microsoft’s deal are not expected to be disclosed, but a person inside the deal who wished to remain anonymous said that negotiations included a payment from Microsoft to Twitter.

The Federal Communications Commission recently proposed new rules that would prevent giant Internet service providers, such as AT&T, Comcast, Verizon and others, from allowing the transmittal of web traffic of some websites at faster speeds than others allow. These ISPs claim that they should be able to charge more to send some traffic at higher speeds since streaming content for television shows and videos are chewing up large chunks of bandwidth and straining network capacity.

Many Internet companies and retailers favor network neutrality, arguing that allowing Internet users equal access to all online content promotes innovation and growth of the web, especially smaller companies that can’t afford to pay more for faster transmission.

This forecast is in sharp contrast to the growing number of advertisers steadily increasing their online advertising budgets where more of their target audience spends their free time. Further worsening conditions for older media outlets, advertising online is less expensive, and an online advertiser’s return on investment is much easier to measure and track. Even companies that have longstanding advertising relationships with television networks and publishers are realizing that they need a strong marketing presence on the Internet, too.

"You can draw a straight line from the time when people hear an ad on the radio or television to when they search for that company on the Internet," said David Karnstedt, chief executive of Efficient Frontier, which helps manage ad campaigns on search engines.

The positive income report sent shares of Yahoo’s stock sharply higher in after-hours trading. However, the company reported that its revenue dropped 12 percent during the quarter, an indication that many advertisers are skittish about the pace of the country’s economic recovery. An interpretation of the drop in revenue was that Yahoo did not benefit from the nascent economic turnaround as much as its chief rival, Google, did. Some analysts said that the results were encouraging, but tempered their optimism by saying that Ms. Bartz’s plans for recovery remained a work in progress.

“The patient is off life support and back in the recovery ward,” said an analyst with Sanford C. Bernstein & Company. “But it is certainly not out playing soccer again.”

"This is the biggest change technically to the Internet since it was invented 40 years ago," Peter Dengate Thrush, chairman of the ICANN board, told reporters, calling it a "fantastically complicated technical feature." He said he expected the board to grant approval for the change on the conference's final day.

The birth of the Internet began with a transmission of data from UCLA to Stanford University in 1969. In the early 1990s, its availability and purpose grew from military, scientific and academic applications to the boundless purposes it serves today. If the changes are approved as expected, a spokesperson for ICANN said that the organization would begin accepting applications for non-English domain names very soon, and the first entries of the new URLs would probably be implemented sometime in mid-2010.

Thrush said that the creation of a translation system that allows conversion of multiple scripts to the correct address was the single largest development that enables this change.

"We're confident that it works because we've been testing it now for a couple of years," he said. "And so we're really ready to start rolling it out."

The new guidelines are an extension of the FTC’s 1980 guide regarding the use of endorsements and testimonials in advertising. The new regulations have drawn mixed reviews from bloggers and other social media writers. Some say it will add credibility to what they do, identify them as serious writers and establish professional standards. This is especially relevant in the fashion blogging community where some bloggers referred to derisively as “cloggers” use their sites or forums as a means of soliciting free samples or gaining invitations to exclusive fashion industry events.

“Cloggers will tweet about how they’d just love a free garment or accessory directly to a brand’s Twitter account,” one supporter of the new rules said. “They brazenly insist on tons of samples even though they haven’t been blogging long enough to build up any sort of readership.”

Yahoo was scheduled to pull the plug on the domain and millions of pages on October 25, 2009, and one of the most common domains in the young history of the Internet was expected to cease to exist except in fond memory. In early 2009, although GeoCities stopped accepting applications, current users were allowed to update their pages and save their sites to their hard drives. Compared to peak traffic and users in the late 90s, comparatively few users remained. Yahoo is urging those remaining to transfer their accounts and pages to Yahoo’s web hosting service for $5 a month.

Chen Qirong, spokesperson for the CWWCS, said, "Whether you are a small company or big company you still need to respect the copyright of the authors."

Google said that it had received permission to digitize more than 30,000 books from over 50 Chinese publishers to provide this content in search results and in previews.

"We believe the book search complies with international copyright law," said Google representative Courtney Hohne.

Google’s ambitious plans to create a huge digital library has been praised by some and condemned by others here in the U.S. and abroad for copyright, antitrust and infringement of privacy. The alleged copyright violations are the latest in a series of controversies—real and imagined—that have made headlines in China for Google. The negative publicity has made it hard for the company to gain market share in the country where numbers of its users are well behind Chinese search giant Baidu.

Using wildly popular touch technology which has made the iPhone and iPod Touch huge hits around the world, the top of Apple’s Magic Mouse is a sensor that can detect and execute common mouse commends such as scroll, pan, swipe and click on website links, business software, and a wide range of different applications. While earlier versions of Apple’s mice were criticized for their uncomfortable and sloppy feel and loose fit that wasn’t ergonomic at all, Apple’s Magic Mouse is Bluetooth-enabled for wireless convenience. The company says it is designed to be comfortable to use for both right- and left-handed users.

Windows users interested in buying and using the new mouse will be disappointed. The Magic Mouse will only work on Macs running the Leopard operating system versions 10.5.8 or newer. The company announced recently that the new mouse will ship with a new range of desktop iMacs. During the same conference, Apple also said that a new, bottom-of-the-line MacBook will be introduced soon that will retail for $999.

Microsoft has been advertising that the new software upgrade would greatly simplify the user experience. Reviewers do say that Windows Mobile devices are a bit easier to use. Removing the need to use a stylus to select and use features, Windows Mobile devices now have icons that are large enough to activate with a finger. Reviewers applaud the new utility and ease of operation, but say that users wishing to browse the Web on their phones will be disappointed with the upgrade.

They point to the lack of a multitouch screen on Windows phones, which would allows users to pinch, pull and otherwise modify their displays to a preferred size like iPhone and Palm Pre users can. To accomplish these tasks, Windows phone users must press buttons and sliders that make for much more cumbersome and less precise controls. Microsoft executive Greg Sullivan said that in internal tests of the new functionality, users were able to complete tasks far more easily with the new version of the software than on any other mobile browser currently on the market. A reviewer with the New York Times disputed that claim.

“There’s no doubt that those guys are going to be disrupted,” said Greg Sterling, an analyst with Opus Research.

Google’s chief executive, Eric E. Schmidt, said recently that he did not regard his company’s new service as disruptive to the industry. He claimed that it would be a windfall for consumers facilitated by the popularity of Smartphones and easy access to the internet. “Obviously we like the price of free because consumers like that as well,” he said.

He said that he was not concerned that offering GPS service free would create more enemies for his company. “As long as you are on the side of consumers, you’ll be fine,” he said. The new service will be incorporated into the newest build of Google Maps for Mobile, which will be released along with Android 2.0—the latest version of the company’s operating system for mobile devices. Google executives expressed hope that the new GPS service in Google Maps for Mobile would become available on Apple’s iPhone and similar devices. Google did say advertising in the future might support its free GPS navigation system.

Google says that participants in the new program will be able to use the company’s online voicemail service instead of their cell phone provider’s voicemail. This service is central to the services, as users will be able to read their voicemails online, save them, play them back, forward them to a designated email in-box or receive them as a text message on a mobile device. They will also be able to save these massages, search them and forward messages to others.

People interested in checking out Social Search will need to point their browser at Google’s experimental section and activate the new search feature that is only available to users in the U.S. and only in English. Social Search creates personalized searches utilizing Google Talk, Gmail, Google Reader subscriptions and social networking profiles that a user has added to his or her Google Profile. While participation in Google Profile is not mandatory, based on information in a user’s Google Profile, Social Search can automatically detect a user’s social networking profiles and friend lists on BrightKite, Digg, del.icio.us, YouTube, FriendFeed, Flickr and other networking sites.

Not every search will yield Social Search results at the bottom of a search results page. When it does, however, socially relevant search results will appear at the bottom of the user’s page labeled as "results from people in your social circle." Users will also be able to start Social Search from the search options panel currently embedded in the search page, and Google will provide a list of the user’s friends that it decides are the most closely related to the search terms. If a user clicks on a name, they will be able to confine search results to see results from that friend.

While innovations in many other industries have changed the way we live, work and play, there has been significantly less innovation in new and alternative means of making online payments. PayPal President Scott Thompson said as much recently at the Web 2.0 Summit in San Francisco. He said that the industry has been resistant to change, but legitimate concerns about fraud and security have been the largest impediments to innovation in the field. He also said that payments are a highly regulated business and require a great deal of cooperation and coordination between senders and receivers.

Still, “there’s a clear sign in the market that people want something better than they have today,” Mr. Thompson said. “Cash and checks are dying a slow death.”

PayPal, an integral part of Internet auction giant eBay, has primarily been driving the growth of the popular auction site. Now, the company is keenly interested in becoming the way that people pay for everything online, on their cell phones and in the course of their daily lives. Mr. Thompson said that the company has been working with software developers at big hardware and software companies, start-ups, mobile telecommunication device manufacturers and other companies. “Payment innovation needs to move from the hands of a few big entities to the hands of many,” he said.