Legal Internet Marketing Blog

For most business professionals, having a LinkedIn profile is fairly commonplace. Taking the form of an online resume, LinkedIn serves a valuable purpose in that it not only gives others insight into your background, but it also allows you to connect with other industry leaders. Aside from individual profiles though, LinkedIn also offers the creation of company pages.

At this point in time, LinkedIn Company pages are pretty minimal. LinkedIn allows you to connect your company profile with your blog, post job listings, offer descriptions of your various services, and even links to individual employees at your company who have indicated on their Linkedin profiles that they work at your company. While the job listing option is certainly practical if you are looking to hire new employees, it’s not terribly useful when it comes to SEO and establishing a well-rounded social media presence on the Internet. With that mind, be sure to take advantage of the other areas of LinkedIn’s Company pages:

• Be sure to highlight your Services using keywords that you want your company to rank for…remember, LinkedIn Company pages are public, and therefore indexed by search engines.


• Post regularly to your blog, not just for the sake of your LinkedIn Company page, but because regular posts made to your blog will help it rank well and create additional opportunity for others to stumble across your brand’s presence on the web.


• If your employees are willing to associate with your company on LinkedIn, make sure that their individual profiles are completely filled in as well…for example, if your company offers social media consulting, there is no better way to convince potential clients that your services are worthwhile than showing them that your employees and company know how to optimize their own LinkedIn profiles.

So, if you want to establish a presence on LinkedIn, be sure to not just have a profile, but to create a Company page as well. It gives your blog additional exposure on the web, gives your company name an additional spot amongst search results, and gives your overall legal Internet marketing campaign a strong link. Remember, LinkedIn is not only for working professionals, it’s now for companies too. To find out more about how LinkedIn benefits attorneys, read this blog post or call SLS Consulting for a free growth assessment at (323) 254-1510.

LinkedIn and how attorneys can best utilize this important social networking site was the topic of SLS’s most recent tweetup. Along with a few other participants, the SLS Consulting team discussed and shared several valuable tips.

Many people fail to see that LinkedIn can be a critical component of a legal marketing strategy, and simply pass it off as another Facebook. This is nowhere near true, and for attorneys particularly, it is a place business professionals can establish themselves as an authority in their field. LinkedIn also offers attorneys and other professionals a place to interact with one another, which may result in referrals.

Regarding best practices for attorneys using LinkedIn, several of the tips our team shared were the following:

• If another language is spoken, have a profile in that language (a user is able to have their profile in more than one language)


• Include blog posts, display Twitter updates, and include the firm’s AV rating on profile


• Participate in industry networking


• Keep an eye on competitors


• Participate in relevant LinkedIn Groups & Answers to enhance credibility

Other suggestions were shared as well, in addition to discussing many of the most under-utilized aspects of a LinkedIn profile, and how attorneys can be sure not to forget these subtle, yet vital details that further enhance their profile. For example, many LinkedIn users use their names for their vanity URL, but they are not limited to doing so. Attorneys can use relevant keywords and phrases to help market their brand. For example, http://www.linkedin.com/in/SLSinjuryattorney (obviously replace SLS with a location).

For many other LinkedIn tips, you can read the transcript of this tweetup, “Why Lawyers Should Like LinkedIn Lots,” on our Facebook page, or tweet at or direct message @LegalBlogs on Twitter.

During our next tweetup, we will be talking about press releases, and how they can be utilized by attorneys as part of their legal Internet marketing strategy! To join us, you can find us on Twitter on Friday at 10 a.m. PST. Just include #knowSEO with your tweets, and if you get lost, send us a direct message! See you there!