Currently, you utilize a number of processes to drive potential clients to your practice. These may include: brochures, direct mail, billboard ads, Yellow Pages ads, online marketing efforts, TV and radio spots, word-of-mouth referrals, and repeat business.
Unfortunately, many attorneys and attorney marketing specialists — who are quite good at analyzing the tactical consequences of advertising methods — fail to understand the importance of developing an integrated approach to driving business.
Businesses that focus on an overall marketing strategy, do much better than firms that rely on “flavor the moment” and “get rich quick” tactics to get ahead.
Your offline and online legal marketing approaches can cement your law firm’s concept. Pick your “niche” of the “market,” then focus your entire marketing campaign on highlighting your strengths in this niche to potential customers.