It takes time for a legal blog to gain presence on the Internet and get recognized by search engines. We all wish that creating a legal blog with heavy readership and strong Internet rankings that lasts could happen overnight, but that is not the case.
Deciding to start a legal blog is a commitment. It requires constant attention to several factors such as how often posts should be made, what kind of topics will a blog cover, how many keyword links should be included in a blog and where should they link to, etc. Launching a legal blog cannot simply be a phase or a short-lived interest in trying something new. If you want to see significant results on the search engines and have readers subscribe to and read your blog, you have to be ready to hone-in on your writing skills and read-up on search engine optimization. The other key factor is allowing time for a blog to grow. Be patient with the steps it takes for more visitors to be drawn to your blog and the process of finding more and more topics of value and interest.
If you are thinking of beginning a legal blog, one of the first things you should ask yourself is, “What kind of message do I want to send to readers, fellow colleagues and even potential clients?” Similar to any blog, the drive behind setting up a legal blog is to encourage discussion pertaining to specific issues and provide relevant, helpful information for internet users.
It is important to keep in mind that the topics and subject matter of your legal blog reflects the personality of your firm. It will not benefit your blog (or your credibility) to copy posts from other blog sites, or stuff a blog with too many links. Relevancy in blog content is essential in providing valuable material for visitors as well as helping your search engine rankings.
When thinking about what you would like your legal blogs to be about, turn to your experience and integrate your personal knowledge of the law(s) in which you practice and the types of cases your firm has handled. Let the cyber world know what you have to offer that other firms fall short of providing.
While a blog presence may not be created overnight, the process of doing so can still easily be done in a timely and efficient manner – one step at a time. Benefiting from the results of giving a blog time to cultivate is worth it.