Legal blogs, or blawgs, have contributed to the creation of many online communities, providing helpful resources of information for those searching the Internet for various data. Blawgs also provide a space where you can highlight your law firm’s achievements. While this can be done through describing a recent jury verdict or case settlement, many attorneys forget one of the most important components to add on their blawg: testimonials.
Testimonials capture the voice of a person who is not just a client; they are someone whose life you have truly touched and made a difference for. The value in personable connections cannot be lost through business transactions. Most clients are your clients not only because of being drawn to your skills, knowledge and experience, but also because you stood out to them as someone that they could relate to, depend on, and benefit from. As a legal Internet marketing firm, we recognize the significance of testimonials from our clients as well; every business should. Just last week, I received the following email from Los Angeles Criminal Attorney Neil Shouse:
I also wanted to say, everyone is doing a super job getting our new material up quickly, doing great work on structure and design issues, and being extremely helpful in getting our new email systems set up and with SEO planning.
We got more than 80k unique visitors last month. And we may set another record this month, even though it’s a short month with holidays.
I just want to extend a thank you and recognition to everyone. Their hard and great work is paying off!
By posting a testimonial to your blawg, you are also expressing your appreciation for your client’s acknowledgement. While you may not want to post every single testimonial to your blawg (you can create a “Testimonials” page on your website instead), don’t you want your clients to know that their opinions matter to you?
If you doubt whether your client will provide a testimonial, there’s only one way to find out: ask them. If you don’t ask, they may not write down their experience with you or how you’ve helped them in the same way that the above email reflects.
In any case, you don’t want your blawg, or any blog for that matter, to be bombarded with testimonials. This approach is a good one to incorporate every once in a while. A blawg should contain a mixture of information in order to create a balanced resource as well as keep your readers interested and draw in new ones.