Attorneys and other businesses with a Facebook page have a new way to increase discussion and commentary on their websites and blogs. Facebook just released a restructured Comments plugin to allow publishers to sync comments throughout a site and a Facebook page. The updated plugin also includes threaded comments and moderation controls.
According to Mashable, the new Comments plugin will put Facebook in the spotlight more than ever. The updated plugin also offers a way to improve and contextualize commentary and bring a Facebook-like conversation to other websites. As users read through various comments left on a website off of Facebook with the plugin, they can mark comments as spam or report inappropriate or abusive comments. There is also an option for users to share comments left on a website with the Comments plugin by posting the comment to their wall and being distributed to their Facebook friends. In creating threaded conversations, the new plugin is designed so that comments on an article or a post are shown together in the same conversation so no one misses a part of the conversation.
Users who would like to integrate the new Comments plugin can access the code on Facebook’s Social Plugins page. However, it’s important for publishers to remember that it takes more than simply adding a plugin to generate discussion and an online community. Active participation is also essential so that you don’t miss timely comments or questions left by visitors.
Facebook offers various plugins that can be added to websites off of Facebook. The Like button has broken ground on many blogs and websites, allowing anyone with a Facebook account the chance to give their two cents. Similar to how retweeting on Twitter registers material as relevant in search results, Likes and Comments on Facebook and within websites that contain Facebook plugins also serve as potential ways to gain high search results and be considered an online authority.
The new Comments plugin also gives publishers the opportunity to synchronize comments so that they appear on both their site and Facebook page. Publishers can control comment visibility by adjusting settings to make comments private or hidden. Certain users and specific words can also be monitored through backlist controls.
While the new Comments plugin offers some great features, it’s unclear at this time how the plugin might influence site performance or page load time since it uses a script.