At this point, you’ve probably heard about LinkedIn, a professional social media website that serves in providing credibility, ways to acquire and give recommendations, opportunities to network, and get referrals.
LinkedIn wouldn’t be one of the “must-have” online social/professional profiles if it didn’t revamp its product and launch new strategies from time to time. The popular and useful professional site recently introduced a new social news product, LinkedIn Today. This product provides a convenient and helpful way for those with LinkedIn profiles to access top new stories and information not only within their own network but also from entire industries.
What makes LinkedIn Today so intriguing and potentially beneficial for attorneys is that it is a quick and easy way to read about breaking news relevant to law, other law firms, and your fellow attorneys, including comrades and your competition. What’s even better is LinkedIn has launched a mobile version of its news product, making it even easier for a lawyer to participate in their own social media marketing while on-the-go.
As LinkedIn finds more and more ways to be ever-present in the workplace and lead the professional Internet social profile world, you may want to jump on this bandwagon. LinkedIn has grown as a credible online source. Having a LinkedIn account, whether you decide to use LinkedIn Today or not, plays an essential role in adding to your online authority and Web presence. The professional site helps users create more of an online community and is designed to make establishing connections efficient, helpful, and simple.
For a lot of attorneys, as well as any other professional, it is vital to do everything that helps the bigger picture, especially when it comes to marketing. If you’re trying to cut out the amount of social networking sites you need, then you may want to readjust your perception. It’s not that more is better; it’s just that all social networking sites offer different benefits. You don’t want to get to a place where you are choosing LinkedIn over Facebook or Facebook over Twitter. Whether you like it or not, all of these profiles, and MORE, go hand in hand towards creating buzz, establishing an online community, and staying informed about the latest legal news and other important information that affects you and your law firm.
At SLS Consulting, we devise specific marketing plans for each of our clients that include social networking account creation and management. To learn more about how our legal Internet marketing strategies can help you get more clients, contact us today for a free assessment!