In the world of legal Internet marketing, everyone is always looking for the next best thing, even if that thing isn’t necessarily a new concept. These days, one thing is clear: video is a good thing. Since Google’s Panda update, it’s no secret that the search engine giant loves video. In fact, including video on your website will not only make your content more interesting and interactive, but it may help you rank better in search results.
According to recent search data, YouTube is the second largest search engine (in terms of general searches made on the site each day). Think about it. When was the last time you visited YouTube? What did you do after you watched that first video? If you’re like most people, you probably didn’t just stop after that first one. You probably watched more than one video, maneuvering from link to link, not even realizing how long you’d actually been on the site. In short, the immense popularity of video could be linked to one simple concept. People like to be shown things. While reading through website content or a blog entry can certainly inform an audience, videos can help enhance the user experience, which results in users spending more time on your site and hence assisting your site in ranking better.
So, what does this mean for a legal Internet marketing campaign? Basically, it means you should be willing to put your face, your firm’s message, and your knowledge center-stage on video. If people are willing to give your video a chance, they will naturally be willing to give your photo a chance, and may then take an interest in information about your firm, which could ultimately lead to them poking around your website. And that’s the end goal, isn’t it? Attracting new users to your website should always be priority number one.
Having video is but one component of any successful attorney’s Internet marketing campaign. Combine that with an effectively optimized website, a well-written blog, and a host of social media profiles, and you’re bound to rank well in search results and reach the computer screens of potential clients in your area. And remember, as with all aspects of marketing, don’t overdo it with video. You don’t need hundreds of videos to make your marketing campaign better, just don’t neglect video altogether.
SLS Consulting has been helping attorneys and law firms obtain high Internet search engine results for over 11 years. Our team implements search engine optimization and custom website design to ensure successful online results. To learn how we can help you grow your business online, call 323-254-1510 today.