In our last blog post, we discussed how editorial calendars can help save businesses and law firms a lot of time, effort, and essentially, money.
A major thing that is great about editorial calendars is that they make it easy to see how much content is being created, how often, and when it will be published. This type of arrangement is beneficial when several people need access to content requirements, responsibilities, and scheduling.
An editorial calendar will also earmark what type of content is being written, on what days, and how frequently. In a nutshell, the editorial calendar gives you the big picture. It can combine Twitter, blog, and newsletter activity to keep you on task and ensure that your message is reaching your target audience and in different ways. A friend or personal trainer may have told you that if you do the same workout all the time, you might not actually be building the muscle or losing the weight you could if you mixed up your routine. The same goes for Internet marketing. If you only stick to one way of marketing online – only blog, only tweet, etc. – you may not notice the differences you’re seeking and may not achieve your desired results.
To hit your target and achieve your goals, you can’t just shoot in the dark. To make the most of your content, you must tie in the who, what, when, where, why, and how. In order to get started with how, contact SLS Consulting for a free growth assessment. For over 10 years, SLS has been helping law firms and attorneys achieve successful search engine rankings through legal content development, custom website design, and social networking. Call (323) 254-1510 today!