We all have cravings. Whether they are for candy during the Halloween season or success as 2011 closely comes to an end, how can you discipline yourself not to binge?
Search engine optimization (SEO) is a term that gets thrown around a lot, but it’s important to know what it really means because it’s your key to establishing a strong online presence and achieving desirable search rankings. SEO comes in many flavors and can be viewed as a full course meal with many stages that require extensive planning and preparation. However, you don’t want to bite off more than you can chew. Simply, depending on where you’re starting from – an existing website or no website at all, what terms you want to rank for, etc. – it will take time to see and use the results.
An effective Internet marketing plan integrates keyword research as well as a balanced use of relevant links on websites, blogs, social media platforms, and much, much more. The brilliant and challenging thing about SEO is that how it is crafted can be different for everyone as the Internet continues to change. A universal factor, however, is that rushed and messy SEO will leave a bitter taste in your mouth. Tons of SEO and Internet marketing companies out there will tell you that they can easily create hundreds of websites for your business without telling you that this will be pointless if you don’t establish a foundation first. “Black-cat,” I mean, “black-hat” SEO tactics are tempting, but these are likely to be shut-down by Google and other search engines.
So where do you start? Best to take things one step at a time. Think this won’t be fast enough? If you are consistent and stay aware of the competition, then ethical SEO practices will pay off. To know where you want to go and how you’re going to get there when it comes to lasting search engine results, it’s important to look back at where you’ve been, but focus mostly on the present moment and what efforts need to be made NOW.
At SLS Consulting, for over 11 years our Legal Internet marketing team has been helping attorneys and law firms obtain successful search engine results that last. Applying effective SEO to custom website design, content management, social networking site development, and more, we are dedicated to helping our clients grow their business online. For a free growth assessment, call (323) 254-1510 today.