Balancing the many aspects of your law firm’s online marketing campaign can be a stressful and even confusing task for many, especially as the online marketing world seems to be continually changing. However, there is one aspect of online marketing that is not simply changing, but continually gaining importance for all companies: mobile marketing. The use of smartphones and the presence of mobile marketing is not a fad; it is the future of social media and marketing plans for all companies – law firms included.
The Numbers Don’t Lie
While mobile marketing campaigns can take shape in a wide variety of forms, there is no denying the importance of creating and continually improving one for your company. If you don’t believe how important mobile marketing is, and will continue to become, here are some facts from Hubspot.com to convince you.
- There are 4 billion mobile phones in the world, 1.08 billion of which are smartphones.
- Analysts have predicted that mobile Internet usage will overtake desktop Internet usage by 2014.
- If a mobile site did not work properly during their last visit, 46% of consumers are unlikely to return.
- Worldwide mobile web traffic has increased by 192.5% since 2010.
- Half of all local searches are done on mobile devices.
- Search results and mobile ads that mention a location can increase click-through rates by up to 200%.
Why You Need to Be There
While the rates of mobile use are skyrocketing, only approximately 19% of retailers in the United States have a mobile commerce application. And while shopping on a mobile device is still less common, the sheer amount of time spent online proves that having a mobile site that can draw in a potential client is invaluable to every business.
Through customized legal mobile site design, a site can be built that is pleasing to the eye, easy to navigate, easily provides information that is being searched for, and encourages potential consumers to further interact with the business. Having a strong mobile presence will only continue to grow in value for all types of businesses.
We’ll Take You Mobile to Grow Your Business
At SLS Consulting, we understand the importance of mobile and work to effectively grow your business online in all forms. Having a strong, high-quality web presence not only betters the reputation of your law firm, but grows your customer base. To learn more about how we can help build your law firm’s presence online to increase your amount of clients, call our offices at (323) 254-1510 for a free growth assessment.