Have you read the content on your website lately? Whether you’re updating your current website or building an entirely new one, you have to remember one thing: content is king.
If your content is old and outdated, it may be time for an edit or two. And if you want your website to rank well with search results, you need to have original, well-written content that accomplishes a couple of things.
For starters, you need to make sure your content is interesting. While a well designed website is certainly going to keep site visitors exploring your webpage (at least for a short while), it’s the content that is ultimately going to be the primary selling point. Content needs to educate its audience about your business, particularly your specialties, but must do so in terms that can easily be understood. Furthermore, your content not only needs to be easy to read, but it needs to be WORTH reading. That is, it needs to provide some sort of value to your readers, while at the same time showing them that you are both an authority in your respective field and that what you have to say should be considered valuable.
Regardless of the industry you’re in, your content needs to be readable if you want repeat visitors to your website. If you don’t have time to write original content on your own, it’s definitely a good idea to work with a professional writer at a respectable marketing company. This way, all content can be written on your behalf and posted to your website upon your approval. Hopefully, this content will then reach your target audience, thus increasing the likelihood of converting site visitors into new business opportunities.
From a search engine optimization standpoint, you also need to make sure that your content is properly utilizing search terms that you want your website to rank for. You can accomplish this by first taking a moment to think about the search terms that your potential clients/customers might use if they were to search the type of products you sell or services you provide. Next, make sure to use those keywords, but only do so in a natural way. Forcing keywords into your content not only makes your content read as unnatural, but is very frowned upon by search engines. If you write interesting content that flows well, your keywords and phrases should fall into place without much additional effort. If they don’t, you might want to consider a re-write, particularly since it’s a lot easier write new content keeping keywords in mind than it is to keyword-stuff existing content and run the risk of sounding too sales-pitchy.
At SLS Consulting, content development for lawyers is one of many ways in which we obtain successful search engine results for our clients. As a leading Legal Internet marketing company, we are committed to exceeding our clients’ expectations to take them to the top of search and keep them there! To find out more about how we can assist you in your online endeavors, call (323) 254-1510 or visit our website at http://www.legalinternetmarketing.com.