Simply having a legal website just doesn’t cut it anymore. With more and more law firms catching on about the benefits of having a well-constructed website and a strong legal Internet marketing plan, the competition just got tougher. But who doesn’t like a good challenge?
When developing ways to increase your website conversation rates, one of the first things to think about is how to make your website more appealing to search engines. Doing this will ultimately make your website and your services more appealing to potential clients: they’ll be able to easily find you because you’ll be on the first page. In addition, with a well constructed website, the search engines will include the links to your site that you want visitors to navigate to.
To get the links that you want and to rank for the terms that you want in the search engines, making sure that you have a well crafted sitemap, straightforward navigation and good backlinks on your website is a productive start. However, you can’t neglect the importance of website design and organization in terms of your site being easy to navigate for visitors – and for the search engines.
A legal website also must have informative and updated content with proper keyword use and placement. It’s understandable to think that stuffing as many keywords as possible on your website will make the big difference that you need to get desirable rankings and sitelinks. But this is not how it’s done. There is more to it than that. Keyword stuffing, or the overuse of one or more keyword or keyword phrases, within web page content or meta tags can be considered SPAM in some cases and even result in your website being penalized. And you definitely don’t want that.
Another thing to remember is that you can’t cheat your way to high rankings or sitelinks. Search engines can only be fooled by unethical practices such as “cloaking” and other “black hat” SEO tactics for so long, so keep that in mind when thinking of new ways to improve your legal website rankings.