Often, it seems as if the brands that get the most attention for their marketing campaigns are the ones that have an exciting product to sell. This can make many companies feel negative about their own marketing campaigns and the way they will be perceived online because they feel as if their products would be viewed as boring. If you feel like this about your business, do not give in because if you start seeing your product or service as boring, that negativity may start seeping into your marketing campaign.
Besides, think of the brands that often have the most exciting campaigns. Soda, deodorant, and alcohol really aren’t exciting in and of themselves. But those companies have spent enough time honing their image to be exciting so that their products in turn feel exciting.
A Positive Attitude
The excitement present in your online marketing starts within your company. If your workers have no enthusiasm for their services and products, then projecting an air of excitement will be a difficult task for them. Brainstorming ideas of how to maintain positivity and excitement within the office and then implementing them can go a long way. Afterward, hold meetings where your team discusses the image that should be put forward online.
Remember, your company’s branding should be consistent and present in all outlets. Solidify these ideas and create a plan to consistently put new content online. When it comes to the traits of your brand, remember that humor, honesty, and positivity are all attractive features, not just in a person, but also in an online presence.
Your written content may seem destined for boredom, but that outcome can be changed. Written content on web pages, social media sites, articles, and press releases help to inform followers of your products and services, but they do not have to be dry and uninteresting. Provide your readers with facts and ideas that enlighten them, instead of throwing out the same information they have read countless times before. The process of learning will automatically increase their engagement.
Additionally, keep length in mind. While every type of writing has a different suggested length, make sure to never write too much for your given outlet. An overly-long piece of written content will cause readers to skip to the end or leave the page entirely, resulting in a high bounce rate. Keep the pace up, add headings, shorten paragraphs, and make the reader interested in the ideas that come next.
The images present on your web pages will be the first thing that visitors and followers see. As such, make sure that the design, color, and branding present is eye-catching and pleasant. This includes web pages, but also the headers used on social media sites like Facebook and Google+. These designs can give all of your pages a cohesive and legitimate feel to discourage doubt in the quality of your services.
Some of the most exciting marketing campaigns are so exciting because they work outside the box and use non-typical content and platforms to get their message across. Video content, online competitions, and fun side products can all make your company stand out from the rest. These can show that your company wants to have fun and create an enjoyable relationship with customers. Consider whether you have the time and the vision for any of these alternative options and pursue the ideas that are relevant for your company and appeal to your type of customer.
Help in Making Your Company a Success Online
At SLS Consulting, we dedicate our years of experience and insight to every client we serve. With our help, you can strengthen both your image and your online presence through search engine optimization, social media, website design, and content creation. To learn more about your company’s chances for growth and the wide variety of online marketing services that we provide, call (323) 254-1510.