Articles Posted in Brand Development

Often, it seems as if the brands that get the most attention for their marketing campaigns are the ones that have an exciting product to sell. This can make many companies feel negative about their own marketing campaigns and the way they will be perceived online because they feel as if their products would be viewed as boring. If you feel like this about your business, do not give in because if you start seeing your product or service as boring, that negativity may start seeping into your marketing campaign.

Besides, think of the brands that often have the most exciting campaigns. Soda, deodorant, and alcohol really aren’t exciting in and of themselves. But those companies have spent enough time honing their image to be exciting so that their products in turn feel exciting.

A Positive Attitude

The excitement present in your online marketing starts within your company. If your workers have no enthusiasm for their services and products, then projecting an air of excitement will be a difficult task for them. Brainstorming ideas of how to maintain positivity and excitement within the office and then implementing them can go a long way. Afterward, hold meetings where your team discusses the image that should be put forward online.
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No two companies are exactly alike in the services they provide or the image they wish to project to consumers. However, there are a wide variety of websites that will allow a company to develop their brand through content and interaction. Even the same site can be used in drastically different ways by two different companies.

Being informed of the possibilities on a site and taking full advantage of them to develop your business’ unique brand and style is vital for every type of online marketing campaign. Here are a few sites with great potential and what they can do for you.

Company Website

This is the basis for all branding for your company. Starting here, the design of the site and the content will let visitors quickly know what you are all about. As all other sites will redirect potential clients here, every page on the site will need to grab the attention of visitors and provide them with the information that they need. In reverse, the style and images used here should bleed out into other sites.

Facebook

The largest social network in the world, companies should have some sort of presence on this site. Regular updates should involve both business-related posts as well as social interactions with followers. If followers trust your social media content, they can trust your products. The photos and statuses you post are vital to creating a well-rounded image of your company.
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In the struggle to market your brand and continually expand your company’s influence, it can be easy to forget that the key to success is personal interaction with consumers. Above all, consumers want to interact with real people, not a faceless corporation or marketing machine. In both consumer interactions and the way you present your brand as a whole, remember to bring a recognizable human element that helps consumers bond with your brand.

What’s Your Brand’s Story?
One of the most simple yet effective steps is to create an about us page on all websites you may be using that not only tells visitors about your goals and focus as a brand, but your history and any fun personal details that let consumers get a quick snap shot of your workers. Additionally, let humor be a normal, but not forced, aspect of your content, especially in social media where a casual atmosphere is much more common. This can show that your brand wants to relate to people and will take the business-focused edge off of your content.

No One’s Perfect…
If, and when, your brand makes a mistake, don’t cover it up or shift blame, take responsibility and move forward when appropriate. By not taking your brand too seriously in the right context, you’ll be able to face these mistakes and possibly poke fun at them.
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