Building a strong online presence is the perfect way to have potential customers quickly understand your company and become comfortable with the style and focus of your business. However, mistakes in this area can quickly lead to large amounts of leads failing to turn into customers due to the way your company is presented online.
A Little Oversight Goes a Long Way
What signals are you sending that are driving away potential customers?
Above all, your online presence is meant to build trust with your leads and then strengthen that relationship.
Among the largest mistakes that can be made, poor website design, a lack of support from customers via testimonials, and no contact information, all quickly lead to visitors leaving your site. These mistakes create a sense of anonymity for your company and show no validation for the claims your site may be making. Visitors will get the sense that your company is not legitimate and will be scared off from doing any business with you.