Posting video to the Internet is a lot easier than it used to be. With so many single-shot cameras out there also having video capabilities, and nearly all cellular phones having a video recorder built in, posting video of you or your brand to popular video channel sites such as YouTube has never been simpler.
But just because you’re creating video and uploading it to the web, it doesn’t mean that you’re getting the most value (at least as far as your brand is concerned) for your marketing efforts.
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