The constant factor in the relationship between Internet marketing and website development is Change.
Whether you work in the field of online marketing or run a business, the evolution of content, SEO, web design, social, and local listings significantly impacts how a website is structured and how it targets visitors for conversion.
Since listing all of the changes that have occurred since the Internet’s inception would take until Thanksgiving, the below blog focuses on the main evolutionary changes that we’ve seen at SLS Consulting.
1. Write for Your Audience First – In the past, content was more about keyword stuffing, linking, and organization that appealed to the search engines for higher rankings. These tactics just don’t work anymore, or at least, they don’t last for long. Whether you’re creating content for your blog or website, putting writing for your audience before writing for the search engines is more effective for increasing visitors, lowering bounce rates, getting favorable search placement, and converting visitors into clients.
2. Quality Links Over Quantity – The amount of links you have isn’t always as important as the quality of those links. Linking quality is affected by the variety of phrases being linked and where the links are going. Search engine optimization is no longer about “how much,” but more about substance and tact. The change in SEO may be more time consuming, but with the waves of recent algorithm updates, it’s worth it for your website’s success to change how you optimize your site, blog, and on other platforms.
3. Simple & Responsive Design – Making a website easy to navigate and respond to the type of device being used has shaped how website designers cater to the needs of both the target audience, search engines, and the client’s preferences. Because so many people are using computers, laptops, iPads, smartphones, and other devices to browse the Internet, a website now has to adjust its design intuitively in order to keep the attention of and engage a visitor.