At the end of April, Facebook launched a new feature, its Send button, which will render the “email to a friend” button on most websites obsolete. The Send button is very similar to Facebook’s already popular Like button, which celebrated its first birthday recently and is installed on over 10,000 websites every week. However, this new Send button has a few differences from the Like button.
When a user clicks on the Send button, a pop-up box appears which allows them to send the page or article to a friend or group on Facebook or to any email address. A message can be added before sending the page or article to the friend’s Facebook inbox or the wall of the group. Facebook designed the button to make it easier for Facebook users to share content they like or find interesting with their close group of friends, with a focus on private sharing rather than public sharing.