Ten years ago, cell phones were predominantly used to make phone calls. Five years ago, most cell phone users were relatively acclimated to communicating via not only voice call, but text message as well. Today, cell phones are used not only to communicate, but to research, locate, entertain, and perform a multitude of other tasks. Consequently, mobile websites for attorneys and law firms have never been more important, particularly since the mobile Internet market is still in a somewhat young state, and will undoubtedly expand exponentially in the years to come. Just as technology will inevitably improve over time, so too will the relevance and importance of well optimized and fully functional mobile websites.
Today’s legal Internet marketing campaigns are more extensive than they were just half a decade ago. From blogs to mini-sites to social networking profiles, attorney and law firm marketing plans now include more than just a single website. Functional mobile sites are merely another example of the ever expanding world of effective legal Internet marketing, and making sure that your firm has a mobile site is becoming more and more necessary.