Articles Posted in Legal Marketing Tips

faq-questions-8335931.jpgIs your Google Places listing accurate? Have you created a Google Places account, claimed your listing, and edited the incorrect information only to find that your listing information stays the same? If you’re like most marketing professionals who handle your business’s local listing accounts, chances are very good that you’ve encountered plenty of frustration when trying to correct information on a Google Places listing. However, while it may be time consuming, a Google Places listing can be edited to reflect a company’s most recent information, such as address and phone number, albeit in a relatively indirect manner. Allow us to explain…

The first thing you should realize is that while Google appreciates the information you provide it about your company, that information does not represent the end-all, be-all of data Google uses to create your listing (that’s right, Google creates your listing…not you). Google scours the Internet, searching for any information about your company it can find. The majority of this information comes from listing directories, so suffice it to say that, if you don’t have a well balanced legal Internet marketing campaign already in place, you’re going to run into roadblocks on your way to ranking well in Google Maps.
Continue reading

There is no shortage of legal Internet marketers out there. Some of them are good, and have the track record to prove it, while others are inexperienced, and don’t necessarily have the know-how to produce successful marketing campaigns. In Part One of our two-part series, we discussed less than savory sales tactics that some marketers employ to retain new clients. In Part Two, we will discuss the use of vague business terms that typically elicit more confusion than confidence.

While the mere mention of poor or declining rankings (whether this is true or not) is probably enough to, at the very least, grab your attention. These companies use scare tactics to get you to bite. Attorneys and law firms should beware of another common sales tactic: the buzz word. Is your ROI consistent with that of your competition? Do your profit margins accurately reflect your marketing efforts? Do you and your current marketing company have synergy? Any company that uses phrases like this during a sales pitch is clearly doing one of two things:
Continue reading

Telephone SolicitationThere are a lot of marketers out there, many of whom acquire new business through solicitation, primarily cold calling. Law firms are very susceptible to this, particularly since the competition amongst attorneys in most areas is extremely fierce. If you’ve been on the receiving end of one of these calls, you’ve probably heard something like this before: We’re offering page one placement to only a select number of attorneys in your area… or I’m searching for your business here on Google and…wait a second…I can’t seem to find your company…oh, here you are, on page FIVE… or even We can GUARANTEE 20 unique leads, delivered to you, each month for the low price of [fill in the monetary amount, typically in the hundreds, even thousands of dollars].
Continue reading

googleplaces2.jpgDo you oversee your own marketing campaigns, or do you employ a marketing professional to do it for you? If you rely on someone else, how many other people have worked on your local listing campaign? In Part 1 of our two-part series, we talked about making sure your local listing campaign encompasses more than just a Google Places listing. Now, in Part 2, we will discuss the importance of staying on top of your local listing efforts, particularly if your business employs the services of a consultant to help manage your legal Internet marketing campaign.

One of the most common scenarios we encounter involves the past hiring of multiple marketing firms, each of which took it upon itself to create a unique set of listings for an individual company. Usually, the problem here is that login information is lost during the transition from one marketing company to another, which often results in confusion and frustration when the new marketing company is initially incapable of editing previously created listings. So, while it may be easy to rely solely on your current marketing company to safely hold onto all login information, it really is a good idea to ask for all login information to keep for your own records prior to hiring a new company.

But remember, just because you have the login information doesn’t mean that you should take it upon yourself to continually log into your account and make edits to your listing. There are a number of ways that a listing can violate terms of use, possibly resulting in the listing being suspended and your local listing campaign taking a negative hit. If you employ an outside company to oversee your local listings, feel free to ask as many questions as you want, but leave it to the company to make edits (after all, that’s what you’re paying to have done).

Aside from holding onto all login information, be sure that your listings are consistent from one site to another. Be sure that multiple listings on a single site are consolidated into one to eliminate the possibility of violating terms of use. And, most importantly, make sure that your listings are properly optimized so that you are found in as many web searches as possible.

To learn more about how to create effective local listings and integrate other Internet marketing strategies, contact SLS Consulting today by calling (323) 254-1510.
Continue reading

Have you Googled yourself lately? What did you find? Was the information up-to-date, or old? Was your information even accurate in the first place? Unfortunately, for many companies out there, local listing sites sometimes have company information so muddled that it may seem nearly impossible to clean them all up. However, with a little bit of perseverance, a whole lot of patience, and time, your listings can be corrected, and your search engine rankings will undoubtedly benefit as a result.

GooglePlaces.jpgFor starters, Google isn’t the only listing site that businesses need to concern themselves with. In fact, if a company devotes all of its efforts solely to ranking well on Google, it may be inadvertently neglecting many of the local listing directories that Google obtains information from. Unless companies adopt well-rounded local listing site practices, their organic rankings will never flourish the way they should, which will directly affect the number of clients retained and ultimately affect the company’s bottom line.
Continue reading

In our last blog post, we discussed how editorial calendars can help save businesses and law firms a lot of time, effort, and essentially, money.

A major thing that is great about editorial calendars is that they make it easy to see how much content is being created, how often, and when it will be published. This type of arrangement is beneficial when several people need access to content requirements, responsibilities, and scheduling.
Continue reading

Keeping track of your marketing efforts and staying ahead of the competition can be exciting, but let’s not fool ourselves here; it can be exhausting too! Have you ever wondered if there’s a simpler, more organized way that you could be managing your content? Because content comes in so many different forms – web pages, blogs, press releases, articles, newsletters, etc. – keeping track of ideas, scheduling, and making sure it is effective, can send anyone into a frenzy. But there is hope!

Editorial calendars provide an efficient way for various businesses and law firms to stay on top of their Internet content marketing game. As highlighted in more detail in TopRank’s Online Marketing Blog, editorial calendars help business owners and writers alike determine what content will be created, when it will be created, in what format, and for which content outlet. Even better, digital editorial calendars monitor the distribution and rechanneling of that content throughout social media platforms. If repurposing content is done correctly and you have something noteworthy to share that will catch someone’s eye, you may find that you can reach a more targeted, or even a new, audience.
Continue reading

For companies looking to create new business opportunities on social media sites, social networking can either be a blessing or a curse, and is often a combination of the two.

In some cases, companies fail to realize what social media is all about: being social. They fail to interact with people via social media, and are merely content to have profiles/pages on the most popular social media sites. The other half of the time, businesses fail to promote their company and its services, instead relying on witty (often non-business related) banter, jokes, and other less professional interactions to help acquire fans and followers. However, this sort of behavior is typically counterproductive, and often yields few, if any, potential client interactions. The trick is to find a happy medium between the two; to be both interesting and fun, but at the same time never loosing focus that your social media presence is for business purposes. Let’s discuss how to accomplish this.
Continue reading

In the world of legal Internet marketing, everyone is always looking for the next best thing, even if that thing isn’t necessarily a new concept. These days, one thing is clear: video is a good thing. Since Google’s Panda update, it’s no secret that the search engine giant loves video. In fact, including video on your website will not only make your content more interesting and interactive, but it may help you rank better in search results.

According to recent search data, YouTube is the second largest search engine (in terms of general searches made on the site each day). Think about it. When was the last time you visited YouTube? What did you do after you watched that first video? If you’re like most people, you probably didn’t just stop after that first one. You probably watched more than one video, maneuvering from link to link, not even realizing how long you’d actually been on the site. In short, the immense popularity of video could be linked to one simple concept. People like to be shown things. While reading through website content or a blog entry can certainly inform an audience, videos can help enhance the user experience, which results in users spending more time on your site and hence assisting your site in ranking better.
Continue reading

In Part 1 and Part 2 of our three-part series on the legal Internet marketing cycle, we examined the importance of establishing a rapport with people via well utilized social media profiles, and then discussed how blogging should be used to really sell yourself as an authority on the particular area of law that you practice. Therefore, the third area of the cycle that we will talk about is your primary means of marketing yourself: your website.

When designing your legal website, it’s important to remember three things:

One, the site should be easy to navigate. This is extremely important for any website, and should not be ignored during an initial website design or even redesign. If it’s even slightly difficult to maneuver from one area of your website to another, visitors to your site are going to want to navigate away from it. The best way to ensure that your website is properly laid out is to retain the services of an experienced web design company who not only talks the talk, but has positive client testimonials to validate its work. If other attorneys have been satisfied with a particular web design company, chances are very good that you’ll be satisfied as well.
Continue reading

Contact Information