Articles Posted in Legal Website

With the explosion in popularity that social media and social networking sites like facebook, twitter, youtube, videojug, and linkedin have recently enjoyed, many attorneys are faced with the question of whether or not to invest the time and money involved in creating and maintaining profiles on these sites. Can tweeting 30 times a day and having hundreds of followers to your profile increase the number of great cases you get? Will it cause your phone to ring more often?

The answer, in most instances, is a resounding ‘no’, but that does not mean that these sites don’t serve a purpose. The real value of these types of sites becomes obvious when you view your name (and your law firm’s name) as a trademarked brand name. A brand name that like any other in the business world, needs to be protected.
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Everyone knows that a good sitemap on your webpage is imperative to getting your pages noticed by Google. What many people don’t know is that Google has a Sitemap Protocol that allows you to inform all search engines about URLs on your websites that are available for crawling in a more dynamic fashion. This Sitemap Protocol is rendered as an XML file that lists all of the URLs on your site like a normal sitemap would, however its scalability and custom commands allows you other options that a typical HTML sitemap would not.

XML Sitemaps enable webmasters to include information about URL’s like when the page was last updated, how often it changes, and how important it is in relation to other pages in the site. The document provided by Google describes the formats for Sitemap files and also explains where you should post your Sitemap files so that search engines can retrieve them.
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With today’s economic woes affecting seemingly all aspects of business, many law firms large and small are struggling with exactly how to spend their marketing budgets. A solid indicator of where to spend your money can come from looking at other industries, gauging the climate of search engine marketing budgets across the board to get a feel for how much of your budget should be spent online.

A report published on emarketer.com regarding a study conducted by Econsultancy and SEO firm Guava, indicated that online marketers around the globe are increasingly turning to search marketing tactics.
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Linking with reputable sites can win you points with the search engines, which highly prize viable networking achievements. However, if you’re careless about which sites you link to, you could run into trouble.

The Internet is awash with so-called “link farms” – shady services that offer to artificially inflate a site’s network in the hopes of fooling the search engines into thinking that the site is popular. While using link farms can actually yield some short-term gain, this process puts you at risk for getting de-listed by the search engines and thus ruining your online legal marketing efforts.
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You’ve maintained a web site for your law firm for years. But it’s not generating the kind of traffic you need to justify its existence. Should you “throw the baby out with the bathwater” or salvage what you can and rebuild?

One reason why it may not be a smart idea to abandon your current site completely is that Google, Yahoo, and the other big search engines value site longevity. In other words, if your site has survived on the Web for years, it should have a leg up on newcomer legal sites in the rankings.
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Be as specific as you can about your practice and area of the law.
Tailor your content to the kinds of clients you most want to represent. Answer questions that your clients are most likely to ask.

Build content for consumers.
It can be difficult for you as a legal professional to empathize with the dilemmas and frustrations of writing about the law at a consumer level. You must remember the level of knowledge that most potential clients have of legal matters is much lower than what comes naturally to you. You must walk your clients through the process step-by-step. Outline hypothetical scenarios. Give concrete examples. The clearer a potential client can visualize the process of working with you, the less overwhelmed he or she will be and the more likely he or she will trust you with the case.
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