Legal Internet Marketing Blog
Links seem to be the one thing that everyone wants to get their hands on. There are many misconceptions surrounding link building methods, so how do you know which way is best?
No matter what tactics you’ve heard, relevant content is necessary to keep the common denominator of SEO alive. You also have to network and do your research. All of these factors cannot be rushed or fabricated. Sorry to be the bearer of bad news…but it’s actually good news!
Patience is a Virtue, Blah Blah Blah
The crackdown on spam-like linking and poor quality SEO can actually help your site rank better by sifting out sites that only contain paid links and irrelevant content. Even if your site has been hit by recent algorithm updates, you can work your way back up in the search engines by paying more attention to link diversity, where your links are going, and who is linking back to you.
There is no shortcut to this.
For a law firm, building links should be a gradual, natural process. Any industry wants to see results fast, but attorney website link development – that is effective and lasts – can’t happen overnight. You have to take the time to look at each link and if you don’t have the time, then find a SEO consultant that has a solid track record and is trustworthy.
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Let’s be honest, when we say “future-proof” we actually mean “Google-proof,” since it is Google’s algorithm updates that have been putting a damper on various link building strategies, but that does not change the fact that future-proofing your links is actually possible and not as difficult as you may think.