NAP (more clearly referenced as “Name, Address, Phone Number”) is one of the most important aspects of an Internet marketing campaign, particularly when it comes to local place listings on sites such as Google, Bing, and Yahoo (and at a more micro level, Acxiom, Localeze, and InfoUSA). When it comes to NAP, consistency is imperative, and knowing where to look for your listing information is key.
First of all, you need to decide how you want your business listing information to read. For example, if you want to use the word “Suite” instead of the # sign when referring to individual office numbers, be sure to use the same format on all listing sites. If your company or brand has a dba, you need to decide which name you want your company searched for on the Internet. And as far as telephone numbers are concerned, you need to make sure to not only use the same number for each office location you are planning on listing, but you need to use local numbers, not toll-free (and preferably not tracking numbers if at all possible).