Articles Posted in Local Listings

NAP (more clearly referenced as “Name, Address, Phone Number”) is one of the most important aspects of an Internet marketing campaign, particularly when it comes to local place listings on sites such as Google, Bing, and Yahoo (and at a more micro level, Acxiom, Localeze, and InfoUSA). When it comes to NAP, consistency is imperative, and knowing where to look for your listing information is key.

First of all, you need to decide how you want your business listing information to read. For example, if you want to use the word “Suite” instead of the # sign when referring to individual office numbers, be sure to use the same format on all listing sites. If your company or brand has a dba, you need to decide which name you want your company searched for on the Internet. And as far as telephone numbers are concerned, you need to make sure to not only use the same number for each office location you are planning on listing, but you need to use local numbers, not toll-free (and preferably not tracking numbers if at all possible).
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Time and time again, we’re approached with the same scenario. A client finds incorrect listing information on Google Places, or Manta, or some other local listing site, and then explains to us that he or she can’t figure out how to correct the errors. In short, they can’t get to the root of the problem, and the incorrect listing information never goes away. Ultimately, what’s happening with this client is exactly what he or she described – that is, they are not getting to the ROOT of the problem, mainly because, it isn’t what you would expect.

For anyone who’s ever attempted to correct listing information in Google Places, it’s no secret that the process can often be less than successful. Listings are claimed, information is corrected, and the incorrect information reappears again and again, often times supplanting the client’s “main” listing as the primary profile that Google then goes on to associate customer reviews with. Sound familiar? If you answered yes, you need only take a step back:
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