In the world of legal Internet marketing, law firms and attorneys are constantly seeking ways to improve their rankings and achieve a solid online authority to surpass their competition and stay on top. Link building for law firms often comes up as a way to do this. However, it is not the only way and it can be harmful to think of it in this regard. In Part 1 of our blog series, we discussed the first 5 myths about link building. Here, we wrap it up with the remaining top myths, 6-10, about building links:
Myth #6: It’s easy to see all the links that count towards rankings– A website can claim to have thousands of incoming links, but these links could be ones that Google has discounted. The links you see through various online tools are not always explicitly “Google approved” links. While you can check to see if a link displays itself in Google, you may only see some of the links that count. Although having an idea of the big picture can be beneficial in understanding your rankings and what next steps to take, you may not know what really counts towards your search engine results.