Articles Posted in SEO Tools

Mid August, Forbes very briefly ran a story entitled “Stick Google Plus Buttons On Your Pages, Or Your Search Traffic Dies”. Forbes quickly removed the story from its website, a sign that Google may not have been happy with the implication that was being made, namely the idea that search results will be directly impacted by the Google+ button, and those who don’t incorporate the button into their site will suffer the consequences. Given the considerable number of updates on the part of Google since the beginning of the year, it’s safe to assume that Google has a significant end goal in mind, and that the Google+ button will play a prominent role whatever that goal may be.

For attorneys and law firms, incorporating the Google+ button into your website should be a no brainer. Just do it. Regardless of how significant an impact the Google+ button may have on search results at this time, the impact is only going to undoubtedly grow as time passes. So why not be prepared and make the Google+ button part of your legal Internet marketing strategy? What do you have to lose? Especially when one can only assume, and rightfully so, that there are only gains to be had in adding the Google+ button, it makes sense to metaphorically “get in on the ground floor” before your competitors, and their search results, leave you behind, way back on page five even!
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Everyone knows that a good sitemap on your webpage is imperative to getting your pages noticed by Google. What many people don’t know is that Google has a Sitemap Protocol that allows you to inform all search engines about URLs on your websites that are available for crawling in a more dynamic fashion. This Sitemap Protocol is rendered as an XML file that lists all of the URLs on your site like a normal sitemap would, however its scalability and custom commands allows you other options that a typical HTML sitemap would not.

XML Sitemaps enable webmasters to include information about URL’s like when the page was last updated, how often it changes, and how important it is in relation to other pages in the site. The document provided by Google describes the formats for Sitemap files and also explains where you should post your Sitemap files so that search engines can retrieve them.
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