Nowadays, it seems as though a new social media site pops up every couple of months or so. At one point, Liking, Tweeting, and +1ing were all the latest social media crazes. Lately though, it’s all about Pinning. But, as with all social media sites, will businesses and brands be able to incorporate pinning into their online marketing campaigns?
Pinterest, a photo sharing site that can easily be set up to work in tandem with other popular social media sites, such as Facebook and Twitter, works in the exact way in which its name implies. Site users essentially “pin” images that they find of “interest” to their profiles. Like other social media sites, individuals can connect with, or follow, the profiles of their friends and other people whom they share similar interests with. However, while such a site certainly has its merits for the typical Internet user, businesses can only wonder whether or not having a presence on Pinterest will benefit their marketing campaigns.