Social media marketing is a continually shifting field due to continual changes in demographics and policies from social media sites, which can make many businesses, including law firms, nervous about their current or future plans in these avenues. Over the last few months, many have become skeptical of whether or not promoting their business on Facebook is worth it. However, despite worries, advertising and marketing via Facebook is still valuable for your career as an attorney, you just have to find the right plan.
Major Companies and Facebook Advertising
On May 15, General Motors announced that it would be pulling its advertising from Facebook, calling it “ineffectual” according to The Wall Street Journal. GM spends approximately $40 million on marketing through Facebook, that’s right, $40 MILLION, $10 million of which is used for advertising while the rest is for content creation.