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“Where did you hear about us?” It’s a simple question – and one that’s asked far too little in the legal field. Why am I such a big fan of this query? Read on to find out – and to discover how asking can help you in your marketing efforts.

We’ve all taken customer surveys, many of which include a “where did you hear about us” type question. Often, that tidbit can be the most valuable piece of information that’s gathered about you. Think about it – by asking potential clients where they found you, you can quickly determine your return on investment in the marketing realm, hone in on problem spots, brainstorm new ideas, and tweak your Internt marketing for real results!

If you don’t already ask potential leads where they heard about you, it’s time to start.
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