In the past several months, the video application known as Vine, which is the latest addition to Twitter, has become an increasing presence on the social media website. And while many individuals have used Vine to make fun short videos, (Vine videos only run a maximum of six seconds) companies have also begun to use the application for Twitter marketing.
But is it the right marketing tool for your company?
Like Tweets, Vine videos are informal in nature. Videos are taken via a smart phone and can be comprised of as many clips as the user wants, with or without sound. While these videos are short, users can play around with them to create a variety of looks and feels. Some users have taken up the entire six seconds with one shot, and others have used rapidly edited clips to create a stop motion feel.
These videos cannot be edited after being shot, which gives them a more rough and informal feel than professional videos in other mediums. However, that does not mean that businesses looking to market themselves with the help of Vine should shoot without a plan.