Whether you’re new to having an attorney website or you’ve had one for years, shooting and organizing videos can be a bit overwhelming, but it can also be fun and have long-term search engine optimization (SEO) value and appeal to a wide range of audiences.
Videos used to be the most underused type of content and social media, but video has grown in popularity over the last few years, especially with the reign of viral videos. If you haven’t shot videos for your law firm about information in the areas of your field, now’s the time to schedule some filming!
Organization is Key
St. Louis personal injury attorney John Page of Page Law has an extensive legal video library on his website, www.injuredclient.com, which serves as a good example of an effective video library. While there are many options as to how to organize a video library, categorizing and separating the videos by practice area is a good first step. Although this blog post isn’t addressing the numerous points on how to shoot a video (we’ll save that for another time), you’ll see in the following video, which is the third video in a series of 10 on truck accidents in Missouri, that Mr. Page keeps it short and sweet, but is sure to reflect knowledge and confidence: