If you’re in the Internet marketing business or run your own company’s online campaign, you’ve probably heard about the 6th annual Google I/O conference in San Francisco that began yesterday and will last until May 17. Mainly targeted for software programmers, the developer conference has raised eyebrows and drawn the attention of many. One of the biggest highlights so far is the Google+ redesign.
If you’ve ever felt like a website redesign wasn’t worth your time or money, think again. If Google launches a redesign of its social platform, it shows us that there is always room for improvement.
To Redesign or Not to Redesign …
Coming from the company that mostly calls the shots as far as search engine results go, changing the look, features, and navigation of Google+ is a huge move. On that note, don’t jump into a redesign of your own website without giving it a lot of thought first. According to Mashable, 190 million users participate in the Google+ stream. That’s a lot of people to satisfy. Even if your audience isn’t that vast, one of the main things to focus on in a redesign, as shown by the below points, is improving the user experience.
The Google+ facelift is likely to plant a different image in people’s minds when they hear the phrase “social network,” maybe even replacing the brain’s automatic response to Facebook. The redesign is meant to keep up to speed with, and possibly even surpass, competitors like Facebook and Pinterest, or at least encourage Internet users to jump onto Google+ as well or more often.