When it comes to business, the financial bottom line is ultimately what dictates whether a business sinks or swims. If you sell a product or service that people have a need for, you’re in the right business. If you sell a high quality product or service, then you’ve distanced yourself from the majority of your competition. But if you’re not properly marketing your product or service, you’re missing a huge opportunity to expand your market base, which can have a significantly negative impact on your company’s bottom line.
This time of year, a lot of companies are choosing to allocate leftover funds from the marketing budget so that they can write the cost off as a business expense for the current tax year. If your company is contemplating hiring an Internet marketing firm, be sure to do your research before entering into any sort of contract. Don’t just hire a company because you want to write it off on your taxes – hire a company because it has a proven track record of success and satisfied clients.
Time and time again, our clients explain to us that word of mouth is where they obtain many of their clients. This is no different than how we obtain our business. Having recommendations from satisfied clients is one of the most effective ways to help secure new business, both for us and for our clients. Being able to point to past successes as an indicator of future success gives potential customers peace of mind, and shows them that you and your company are capable of performing a job well done.
Remember, if you want to effectively market your company online, it’s important not to neglect input (both good and bad) from your past customers. Feature your biggest advocates on your website testimonials page, ask current customers to Like your fan page on Facebook, and be sure to consider both criticisms and praises when building your future marketing campaigns.