In a previous post, we talked about Facebook’s Social Graph, the collective group of connections that each user has with other users, and how those connections sync up across not only Facebook’s social portal, but third-party websites as well. It was speculated then, as it still is now, that Facebook’s end goal is to be the first and only place an Internet user needs to go when they log onto their computer. With Bing providing search results within Facebook’s own social portal, and a variety of applications and additions being made to the site and announced on a seemingly weekly basis, Facebook is doing all it can to become the end-all, be-all of the Internet.
Recently, as TMCnet has pointed out, Facebook, as it has done numerous times in the past, purchased a smaller company that it felt did a good job of meeting Internet user needs. Hot Potato, the event sharing site where users could say what they were doing, and be directed to other users who were doing the same thing, is now a part of the Facebook family. As consequence, Facebook has positioned itself even deeper into the foothold of Internet user wants and needs.
For businesses like law firms, Facebook’s many business deals should not be disregarded. Every day, the social networking giant is becoming more and more popular, and more and more pertinent in Internet marketing decisions made by law firms and other businesses. At this point and time, it is safe to say that even if you aren’t on Facebook, you probably know someone who is. Heck, you probably live with someone who is, and you’re related to someone who is. Regardless, it is vital for law firms to establish themselves on social networks, particularly since those networks seem to be where quite a lot of people (500 million to be exact) are currently spending their time while online.
Having a website is certainly step one, but an effective legal Internet marketing campaign is quite expansive, and requires a lot of work and effort to be successful. If you’re not spending the time to create your foothold in the world of Facebook, you may find it difficult to compete with your competitors who are.