For most business professionals, having a LinkedIn profile is fairly commonplace. Taking the form of an online resume, LinkedIn serves a valuable purpose in that it not only gives others insight into your background, but it also allows you to connect with other industry leaders. Aside from individual profiles though, LinkedIn also offers the creation of company pages.
At this point in time, LinkedIn Company pages are pretty minimal. LinkedIn allows you to connect your company profile with your blog, post job listings, offer descriptions of your various services, and even links to individual employees at your company who have indicated on their Linkedin profiles that they work at your company. While the job listing option is certainly practical if you are looking to hire new employees, it’s not terribly useful when it comes to SEO and establishing a well-rounded social media presence on the Internet. With that mind, be sure to take advantage of the other areas of LinkedIn’s Company pages:
- Be sure to highlight your Services using keywords that you want your company to rank for…remember, LinkedIn Company pages are public, and therefore indexed by search engines.
- Post regularly to your blog, not just for the sake of your LinkedIn Company page, but because regular posts made to your blog will help it rank well and create additional opportunity for others to stumble across your brand’s presence on the web.
- If your employees are willing to associate with your company on LinkedIn, make sure that their individual profiles are completely filled in as well…for example, if your company offers social media consulting, there is no better way to convince potential clients that your services are worthwhile than showing them that your employees and company know how to optimize their own LinkedIn profiles.
So, if you want to establish a presence on LinkedIn, be sure to not just have a profile, but to create a Company page as well. It gives your blog additional exposure on the web, gives your company name an additional spot amongst search results, and gives your overall legal Internet marketing campaign a strong link. Remember, LinkedIn is not only for working professionals, it’s now for companies too. To find out more about how LinkedIn benefits attorneys, read this blog post or call SLS Consulting for a free growth assessment at (323) 254-1510.