It can be tempting to crawl under a rock until the recession passes, but the National Law Journal recently published surprising news from 2008: legal filings actually rose nine percent in 2008. Here’s how to turn these numbers into a great legal marketing opportunity for your firm:
– Respect the climate. Fear is everywhere…and chances are your potential clients are afraid, too. Keep your website real and make it personal. Gone are the days of the stuffy image, roll up your sleeves and smile for your website photos.
– Stay on top of the news. With so much competition for legal Internet traffic and business, you have to differentiate yourself from the pack. One great way to do this is to make sure your site has current and up to date content (think blog!). Google loves it and your search engine rankings will reap the benefits…
– Leverage existing clients. A bit more attention to customer care and retention now will result in happy referrals down the road. Remember… its the little things that count.
– Stay out there. More litigation means more people combing the Internet, looking for lawyers. Maximize your exposure by developing an Internet presence that combines a professional web design, solid SEO, informative content, and current news and advice (think blog!).
– Prepare. An increase in new potential clients is useless if you aren’t ready to handle them. Make sure your in-house systems for telephone and email responses are in place and that new leads get an immediate response when they contact your firm and not an answering service or voicemail. Make sure everyone in your office is on board for the challenges that accompany an influx of business.