So do you want to know how to make a great website for your law practice? A website that will rank on the first page of Google results for the keywords you want? A website that not only attracts a lot of visitors, but also compels those potential clients to contact your firm to hire you? I’m about to tell you how to do it in this blog article. This is the formula that our firm, and anyone else who has built a successful legal Internet marketing campaign has followed to success and I’m about to reveal it here for you now, for free:
To build a great legal website, you need 3 things:
- A well-structured and properly designed and optimized website
- Relevant, compelling content about your law practice
- Links to your website from relevant outside sources
That’s it. End of story. This is the formula that your competitors, the ones that show up on the first page of Google results for the areas of law you practice, have used to get where they are. This is the 3 step process that any internet marketing firm, legal or otherwise, employs to insure ultimate success.
Now go out there and make it happen for yourself!
… still here? I’m not surprised. I neglected to mention one thing: Volumes of books, articles and “self help” white papers have been written about each of these 3 small steps to Internet dominance. The reason I can tell you this ‘industry secret’ and not fear for our firm losing all of its clients is that very few Internet marketing firms put forth the time and effort required to launch a successful marketing campaign properly. As the homepage of our website states, ‘It isn’t magic, it just takes HARD WORK’.
Be wary of those firms that offer or promise results too quickly. There is no FAST, QUICK, or EASY way to do this work. Those that do employ shortcuts, or what the SEO industry has labeled, ‘black hat’ tactics are running an incredible risk with your firms’ livelihood and your reputation as an attorney. And even those tactics that do work in the short-run, run the risk of being left out in the cold when Google catches up to the latest black hat trend and alters its algorithms accordingly.
Indeed, the only way to do this properly is to go step by step. Much like building a house, a sound Internet marketing strategy must have a solid foundation, anchored by a strategic plan for success. That is what SLS specializes in and the unique value we offer our lawyer and attorney clients. We know the formula for success and we take the time to do it the RIGHT way.
Contact SLS today for an assessment of your current Legal Internet Marketing and find out how WE can help YOU.