For those who enjoy spending time on the web or use it mostly to find answers to questions, there are endless possibilities of websites and blogs to visit, content to read, and things to learn. With the infinite Internet possibilities then, the question for businesses trying to reach readers, consumers, and potential new clients with blogs and web page content is this: “How do you keep your audience coming back for more?”
For a specific business or law firm, you would of course want to craft content that is geared towards the people you want to reach, also known as a target audience. For example, law firms would want to generate content on legal-related matters, such as new state laws or how long a person has to file a specific type of claim. As such, determining the target audience is essential in creating appropriate, engaging content.
Hitting the Bull’s-Eye
The first step to creating engaging content for law firms and businesses alike is to first determine who your target audience is, which can be done with research to learn what kind of content the audience shares and how they communicate. This will also help in selecting interesting, relevant topics that your online readers will want to consume.
In addition, figure out what type of content your audience may want to read; i.e., would the audience prefer blogs with a more serious tone, or something more light-hearted?
A target audience is rarely one type of individual. A target audience consists of several different types of people with diverse personalities and different online preferences of choice. Some of your potential clients will find you through Google search, others may hear about you on Facebook. Not only should you list and describe the different types of personalities and people that you want your content to engage with, but you also need to determine how you can help them find you. But…we’re getting a little ahead of ourselves. Before they find you, you need to have something for them to read when they get there.
Once you have conducted research on who your core audience will be, writing informative and enticing content will be the next step. The question I believe you may be asking now is, “How do I do that?”
For tips on how to write engaging content for your target audience, please visit our blog again for the second post in this series.