At this point, your law firm probably already has a blog (or if it doesn’t, you should really set one up). Although blogs are not as powerful a platform as they once were, they are still an important factor in content creation and a thorough inbound marketing strategy. A strong blog marketing plan impacts your overall Internet marketing success. By growing the influence of your blog, you can increase your content exposure and gradually evolve your attorney blog traffic from casual lookie loos to dedicated subscribers who will share your content and increase your conversion rate. But how can you get there?
Steps to Creating a Conversion-Worthy Blog
It would be great if you could just blog once or twice a month, get lots of traffic and automatically get a throng of dedicated subscribers, but that’s not really how it works.
To establish a strong blog that converts, there are several things you should make sure to do:
- Blog frequently. You have to publish to get subscribers. Blogging more than once a week gets twice as many subscribers than blogging once a month, according to HubSpot.
- Set up (and optimize) a blog subscription landing page.
- Drive traffic to blog subscription landing page through calls to action (in blog posts, on other pages of your website, on social media etc.).
- Promote blog subscription through email marketing.
Helping You Reach the Top
An effective blog is valuable to any Internet marketing plan, but it is only one piece of the puzzle. At SLS Consulting, Susan L. Sipe and her team of SEOs, web designers, social media managers, and writers are dedicated to helping attorneys put together the right pieces to achieve their Internet marketing goals. To learn more about creating an effective online presence for your law firm, contact us at (323) 254-1510.
You can also find out what some of our clients have to say about us on our Testimonials page.