Have you ever used your phone to search the web? With the ever-expanding mobile market growing with each passing day, it’s important for businesses to realize that having a mobile website to help promote their brand is becoming more and more of a necessity. Aside from the obvious task of making sure that your mobile site properly loads on multiple mobile platforms (typically Apple’s iOS and Android operating systems) and even tablets (such as Apple’s iPad), there are a couple other things to keep in mind when building a mobile site.
For starters, remember to keep your branding consistent across all sites. If you have a logo, be sure to include it somewhere on your mobile site. If all of your websites use the same color pattern, be sure to emulate that pattern on your mobile site.
Basically, you want to make sure that visitors to your mobile site clearly recognize its connection with your other branding sites. In addition, be sure to connect your mobile site with your social media sites.
Applications for the most popular social media sites, such as Facebook and Twitter, often come preinstalled on smart phones. Be sure that these profiles are up-to-date, and that all information, particularly contact information, is consistent here as well.
As far as the content of your mobile website is concerned, be sure to set in place a content management system that will allow you to keep track of updates and easily make edits across all sites. Such a system will come in handy especially if your company moves offices or changes its phone number. By keeping track of all content under one management system, you can affectively ensure that content across all branding sites doesn’t unnecessarily repeat itself and remains consistent with your company’s message.
Having a mobile site may not seem like a necessary expenditure when it comes to mapping out your online marketing campaign, but it’s certainly something worth looking into. While your current website can certainly be accessed on a mobile phone via any online browser, it more than likely isn’t going to load properly, is going to be cumbersome and difficult to navigate, and is probably going to turn off potential clients. Commission your Internet marketing company to build out a mobile website that represents your brand, and you’ll have a leg up on your competition in the years to come.