There comes a time in every attorney’s life, maybe more often than most would like to admit, when it seems as though there is never time to blog. Imagine that!
For most lawyers, this isn’t far from the truth as time spent in court, paperwork, and client interaction makes the months and years fly by. With that being said, neglecting the Internet for marketing and branding opportunities, such as a legal blog, can do a lot more harm than good and it is worth arranging your schedule to sort out what’s feasible.
Whether you do your own legal blog writing or hire a company to do it for you, inspiration for writing can often be found through some outside perspective. No one likes to be told what to do, but when you need help, being open to some suggestions never hurts.
How to Clear Some Mental Space
One way to overcome law blog writer’s block is to tap into why blogging is important. Here are some blog posts on areas to focus on for rekindling your motivation and to give your legal blog the new edge it needs:
- How to Increase Blog Traffic for Conversion
- Picking Targeted Topics to Engage Readers
- Don’t Be Afraid to Show Who You Are
- If Your Blog Matters to You, it Will Matter to Your Audience
- Keep the Basics of Blogging Success in Mind
- Don’t Give Up! It Takes Time for a Blog to Get Noticed
No matter how slammed you may be with work, taking a few moments to read up on the above and other “How To’s” of blogging can relieve some stress. You’re not the only one out there juggling a lawyer’s responsibilities, marketing, and everything else life throws your way.
AND you don’t have to do it alone.
Talk to your colleagues and see what they do on their law blog. And of course, don’t neglect to discuss your concerns, ideas, and goals with your marketing company or consultant – it’s what they’re there for, after all.
As you finish reading this, it may be a good time to jot down some ideas for what you would want to read in a law blog. And while you’re at it, what are some of the most frequently asked questions that potential and existing clients ask you about their specific situation or the law?
See? Blog topics are right under your nose.
Jumpstart Your Online Presence
SLS Consulting has been assisting law firms throughout the nation with client development and Internet marketing for over a decade. Read our testimonials to get a better feeling of the difference we make with custom website design, social networking, SEO, and content creation. For a free growth assessment, please call (323) 254-1510 today.