One week later, our nation continues to recuperate from and make sense of the terror at the Boston Marathon. At SLS Consulting, we express our condolences to the families who have lost loved ones and we wish as smooth a recovery as possible for individuals coping with injuries.
No one can anticipate what their response will be to such a shocking tragedy. The relentless effort on the part of The Boston Globe to accurately report on events surrounding the finish line bombings and the subsequent manhunt is admirable and inspiring.
According to a Mashable article, The Globe had 20-30 reporters at the race and many other reporters participating in the race, but, thankfully, no staff members suffered injuries. One staff writer was near the finish line when the first explosion occurred. Instead of running away from the scene, he began documenting the events and recorded a video. In addition, a producer for Boston.com shot footage of the explosion aftermath that made its way onto numerous websites. These are only two examples of the many efforts by The Globe employees to provide non-stop breaking news coverage on its websites and social media platforms.
When Dedication Produces Results
On the day of the bombing, April 15, 2013, the two websites of The Globe, Boston.com and BostonGlobe.com, had approximately 4.3 million unique visitors and 1.2 million unique visitors. From the day of the attack to the day of the suspect’s arrest five days later, Boston.com received five times as many visitors and BostonGlobe.com received 10 times as many visitors.
The number of site visitors is impressive; however, apart from their success, what stands out the most about The Globe is the courage and perseverance of staff members in a city that was under attack.