We all know the feeling of waiting for that foretold Panda update and seeing what havoc it may wreak, but this does not seem to be the way things are anymore.
According to Matt Cutts, Google’s Distinguished Engineer, future Panda updates won’t be the usual monthly or so manual refreshes they have been, but a part of Google’s real-time algorithm. This means it will be “rolled out” or deployed more gradually as Google is rebuilding the index.
That is all well and good, but what does this mean?
Panda updates won’t just hit your website(s) on a given day as they did before. It is less likely that you will notice any huge changes in analytics should the new Panda method ding your site for “low quality” content because it’ll hit it little by little. But this may make it faster to recover from any negative impact. That is, if you realize that you’ve been hit.
Steering Clear of Big Bad Panda
Panda hits sites with poor quality content and spammy links. This is not going to change just because the way it is deployed is changed. The best way to avoid being penalized by Panda updates in the future is still the way you would have avoided them in the past: Creating relevant, high-quality content with links that bolster that content instead of branding it as self-serving. An easy way to do this is to approach your website like you would approach a real-life client rather than a search engine. Create content for the reader, not for Google.
Helping You Naturally Build Your Brand
There is nothing wrong with wanting immediate results when it comes to search rankings and online marketing, but it is important to understand that immediate results are rarely long-lasting. At SLS Consulting, our legal Internet marketing team works with law firms to build a strong online presence supported by genuine high-quality content and links that aren’t there just for the search engines but for the potential clients that would be visiting their websites. For more information about the services we offer, contact us for a free growth assessment.