Poll Finds Most Marketers Plan to Increase Social Media Efforts in 2011

Mashable recently released the results of a poll conducted in February of marketers in the United States and found that the majority of marketers view social media as an integral part of their marketing strategy for 2011, with 70 percent planning to increase their social media budget and activity by over 10 percent this year.

Overwhelmingly, the primary focus of the marketer’s social media goals was to increase Facebook fans and “Likes.” A whopping 35 percent said gaining more Facebook fans to their business page was their main goal for 2011. In response to the smartphone explosion, the second goal at 22 percent was to increase their business’ presence on mobile devices. The poll also found that 87 percent of marketers believed social media was either important, or very important, to accomplishing their biggest marketing goal for 2011.

It doesn’t take a rocket scientist to know that social media will continue to grow in popularity. In March of this year, LinkedIn surpassed 100 million users, and the number of Facebook users continues to increase, with the popular site now close to 550 million users. Whether you are a big name brand, a small startup company, or an established law firm, there’s no denying the power of social media in helping you to reach your target audience.

What marketing goals did your law firm set for 2011? With the year close to one-fourth over, are you on track to reaching those goals? If all this talk of social media marketing has left your head spinning, call SLS Consulting. For over 10 years, our Legal Internet marketing team has promoted law firms and attorneys from all over the U.S. using unique marketing plans, search engine optimization, customized content, and social networking. To learn how we can increase your law firm’s online presence, call us today at 323-254-1510.

Source: http://mashable.com/2011/04/19/marketers-social-media-spend/

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