With today’s economic woes affecting seemingly all aspects of business, many law firms large and small are struggling with exactly how to spend their marketing budgets. A solid indicator of where to spend your money can come from looking at other industries, gauging the climate of search engine marketing budgets across the board to get a feel for how much of your budget should be spent online.
A report published on emarketer.com regarding a study conducted by Econsultancy and SEO firm Guava, indicated that online marketers around the globe are increasingly turning to search marketing tactics.
Fifty-five percent of respondents said they planned to raise spending on SEO, and 45% said the same of paid search. In addition, 31% of SEO and 32% of paid search users said they intended to maintain their budgets.
It seems that business marketing executives are learning what many of our clients have known for quite some time, that search engine marketing is the most reliable, efficient tool in attracting new customers. SEO offers inherent advantages over paid search options, although the benefits may take time to make themselves apparent.
“SEO improves organic listings, which Internet users prefer over paid search, and it is cost-effective,” said eMarketer senior analyst David Hallerman. “Furthermore, optimization works across all search engines, and an optimized site does not drop off the first results page even when marketer spending slows or stops-as it can with paid search.”
Although this article refers primarily to online sites that have a traditional, commerce driven product, the goal of a solid legal Internet marketing strategy is always the same, increase traffic to the site and visibility in organic searches for relevant keyword terms. All attorneys, regardless of their specific mode of practice, can benefit from a sound online marketing campaign whose focal point is a strong SEO plan.
Our firm has specialized in building these types of marketing plans for more than 10 years. Our track record of success is well documented and we remain at the forefront of search engine marketing tactics. Contact us today, we can help your firm dominate online searches and help potential clients find and contact your website first.