The Secrets of Having a Successful Facebook Fan Page

In case you missed our tweetup last week, the SLS Consulting team discussed the importance of Facebook fan pages and how law firms, and businesses in general, can benefit from them.

We started off the conversation by pointing out that a Facebook fan page should be different from your personal, private Facebook page. Why have a Facebook fan page at all? It’s a great way to reach a wider audience as well as a more targeted one. Believe it or not, a lot of discussions happen online now, which is why it’s called “social networking,” and Facebook is first in the lead. If you’re not in the loop, you may miss out. Another benefit of a Facebook fan page is that it gets indexed by search engines, thus increasing your online presence and making your law firm easier to find.

During the tweetup, we also discussed how to get people to “Like” your Facebook fan page. Ultimately, if you put time and effort into your fan page, in addition to participating on other fan pages and profile pages, you will help make yourself known as an authority in your field. If you’re interesting and offer others insight visitors consider to be valuable, there’s a good chance they will want to share your fan page and your information with their friends.

Having a successful Facebook fan page requires you to be consistent and aware of what tools to utilize. Post relevant pictures, links, and videos to engage people more. Update your status regularly and don’t always make it about you. Notes are a great tool because you can use simple html to include links back to your site or other sites of interest.

Deciding to create and manage a Facebook fan page may seem like a giant leap at first, but you’ll get the hang of it. To learn more about how to make the most of your Facebook fan page, read the entire transcript of our tweetup, “Do People LIKE You?“, on our Facebook page. Also, feel free to direct message us on Twitter – our account is @LegalBlogs.

To join the discussion next time, find us on Twitter at 10 a.m. on Fridays. Include #knowSEO with your tweets or send us a direct message for more information.

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